ROLE
CreativeDirector
SERVICES
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Brand Identify
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Multi-channel Visual Design
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Video Production/Direction
Wellness Therapy is “Clean Living” for hair and overall wellness! A nutritional Plant-Based Hemp-Infused botanical line that features hemp seed oil from Cannabis Sativa. Our formulas and ingredients were curated by our Urban Therapy Stylist to revitalize your hair & scalp. Each product brings balance that promotes harmony and well-being.
PACKAGING DESIGN
MANY MOODS OF WELLNESS
THE DEFINITION OF COLOR
While perceptions of color are somewhat subjective, some effects have universal meaning. Color can play an important role in conveying information nonverbally and creating certain moods so we decided that each bottle would play off of these emotional colours.
MAGENTA [PANTONE 218C]
UPLIFTING TO OUR SPIRITS DURING TIMES OF UNHAPPINESS, ANGER OR FRUSTRATION. MAGENTA REPRESENTS UNIVERSAL LOVE AT ITS HIGHEST LEVEL. IT PROMOTES COMPASSION, KINDNESS AND COOPERATION AND ENCOURAGES A SENSE OF SELF RESPECT AND CONTENTMENT IN THOSE WHO USE IT.
BLUE [PANTONE 8223C]
FEELINGS OF CALMNESS OR SERENITY. IT’S OFTEN DESCRIBED AS PEACEFUL, TRANQUIL, SECURE, AND ORDERLY. BLUE IS OFTEN SEEN AS A SIGN OF STABILITY AND RELIABILITY.
YELLOW [PANTONE 610C]
A BRIGHT COLOR THAT IS OFTEN DESCRIBED AS CHEERY AND WARM.
GREEN [PANTONE 346C]
A COOL COLOR THAT SYMBOLIZES NATURE AND THE NATURAL WORLD. PERHAPS BECAUSE OF ITS STRONG ASSOCIATIONS WITH NATURE, GREEN IS OFTEN THOUGHT TO REPRESENT TRANQUILITY, GOOD LUCK & HEALTH.
PURPLE [PANTONE 7661C]
OFTEN DESCRIBED AS MYSTERIOUS, SPIRITUAL, AND IMAGINATIVE.
WEBSITE DESIGN
The goal was to create not just a virtual landing spot for customers to purchase hair products but to create a world or “lifestyle” where you can learn more about not just your hair, but also your mental, spiritual and physical self.
SOCIAL MEDIA DESIGN
