ROLE
Digital Designer
SERVICES
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Website Design
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3D Product Design
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Digital Content - Email, Social Media, Marketing Collateral
The Challenge
A professional tanning brand with serious product depth, but a digital experience and visual library that weren’t keeping pace with it. Three problems to solve simultaneously: a website creating friction, a product line without scalable visuals, and a new launch that needed to feel like a brand moment.
The Approach
Fix the foundation. Build the visual engine. Then create the moment. The website was rebuilt around the user, removing friction, simplifying navigation, and letting the product do more of the selling. Traditional photography was replaced with a 3D rendering pipeline: total creative control, no shoot logistics, assets that update on demand. For Venetian Max, the strategy was simple: build anticipation before the reveal.
UI/UX
Redesigned for clarity and conversion. Simplified navigation, streamlined the booking flow, and rebuilt the mobile experience from the ground up. Making it easier for users to explore services and take action.
3D
3D product visualization replaced traditional photo shoots entirely. No shipping, no studio time, no reshoots. Perfect lighting, infinite angles, and complete creative control, delivering a scalable visual library that grows with the brand.
VENETIAN MAX CAMPAIGN LAUNCH
The Venetian Max launch was built around one word: intrigue. Teaser-driven content, cinematic visuals, and a sequenced social strategy that built anticipation before the product was ever revealed. Every asset was crafted to turn a product release into a brand moment.
The Outcome
The website now reflects the professionalism of the brand behind it. The 3D library replaced ongoing shoot logistics with an in-house-quality visual production capability, new assets on demand, at a fraction of the cost. The Venetian Max teaser-first strategy turned a product release into a brand moment. The audience had something to wait for before the product was ever revealed.
