THE WORK

I direct, I produce, I edit, I shoot. Not because I
can’t delegate, but because understanding every
stage of how a story gets made is what lets me direct
it properly. Branded campaigns. Documentary-style
storytelling. Fashion direction. Photography.
Immersive digital content. Different disciplines,
same instinct: strategy first, artistry always.

THE PERSPECTIVE

I grew up in New York and have spent years living
between the United States, Central America, and
South Africa. That movement shaped how I see —
identity, architecture, music, the tension between
raw humanity and elevated aesthetic. I don’t bring
one perspective to a brief. I bring all of them.

THE PRACTICE

Over the years I’ve led creative work across branding,
content production, digital campaigns, packaging
design, photography, and cinematic storytelling —
for brands spanning fashion, wellness, sport, music,
and lifestyle. Reebok. Total Sports. Twisted Sista.
Norvell. Each project different. Each one built on
the same belief: culture-driven storytelling should
feel timeless, human, and impossible to scroll past.

WHAT’S NEXT

Right now, that belief is expanding into original IP —
NOMAD, a cinematic series exploring movement and
identity, and BLK CIVVI, an evolving fashion and media
platform. Both live at the same intersection everything
else I make does: film, fashion, music, and technology,
speaking one language.

Based between New York and Cape Town.
Available worldwide.