As the Creative Director for Twisted Sista, a dynamic haircare brand born in London, UK, and later emigrating to New York City, I had the opportunity to play a key role in crafting the brand’s bold, expressive identity. Twisted Sista is all about celebrating creative expression, and my work reflected that ethos through the use of vibrant colors, energetic GIFs, and frenetic videos that captured the spirit and movement of curly hair. Every piece of creative content showcased the brand’s unique energy, from product photography to social media design, embodying the lively essence of curls in motion.